For seven days in late July, film crews, copywriters and media executives descended on Tangier Island with the sole purpose of turning the small island in the middle of the Chesapeake Bay into the center of the sports world.
But the big winner of the production was Tangier Island and its 500 residents.
She’s confident the ads will create an awareness of the island and draw tourists.
The ads, which began airing Monday, tout Tangier Island as the biggest sports town in America . . . per capita. The spots show the island’s sites and locals talking about their favorite college football teams and the importance of sports.
The ads are meant to show that no matter how isolated you are, you can view your favorite sports teams on ESPN3, he said.
A total of nine spots run on the ESPN3 family of networks, including Monday Night Football.